Straight Business Talk 
Transforming Organizations to Achieve Breakthrough Results
with the Value Advantage
Volume 5-6 July 10, 2007
In This Issue
Personal Note
Want New Business? Get a Strategy that Goes All the Way!
Resistance is Futile
Value Advantage Quick Tip
Marsha smallPersonal Note
 

 

 
You've seen the CD and books in just about every store you go into.  "The Secret" is no secret anymore, unless you just arrived on the planet or have been away discovering whale blubber in Antarctica.  Some of my colleagues have criticized the premise behind "The Secret" but most of my friends own it and watch it at least once a week.  I do.
 
The principle concept is the law of attraction.  That you attract into your life what you think and feel.  If you apply this to your life and business you get exactly what you think about.  Some think this is hog wash and others believe and buy into the wide appeal.  Some people even take it so far as to avoid the newspaper with ideas that the bad news will infiltrate your thinking and you will attract more bad news and so on.  I just avoid bad news.
 
For me it makes sense that if you believe and think of good things, in general, you will have good things happen in your life.  And I, too, believe that when you gather positive, like minded people together (this is part of the law as well) then you are raising up the entire group to a higher good.  Your collective consciousness has a way of influencing one another.
 
So whether it's right or wrong isn't the issue, folks.  What's wrong with thinking great thoughts, anyway?  It just might help your bottom line.  It might help your health.  It even might help your relationships.  Give it a try.  Call me.  We'll talk about how it's helped our bottom line.
 
Marsha Lindquist
480-473-9977
Want New Business? Get a Strategy that Goes All the Way!
 

When most professionals think about getting new business, they think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for the new and different-for the proverbial "shiny penny."

 

What these people fail to realize, though, is that getting new business is not about veering off into a new market or following the hot new trend. Rather, it's about looking at the big picture of your business and having a strategy that penetrates all the markets that make sense for you. That's when you have a strategy that "goes all the way."  

 

As you identify the new business you want to capture, keep the following three guidelines in mind:

 

Full Story

Resistance is Futile
 
Resistance to workplace change is natural, but left unchecked it can destroy your career, to say nothing of your health and personal life. How can you cope with all this change without letting it eat away at you?
 
Recognize change for what it is. Accept that you will respond emotionally to change at first. Everybody does. Give yourself time to cool down before reacting. Once you get your emotions under control, you need to hunt for the silver lining. If you dig deep enough, most change will offer opportunities as well as threats. Even losing your job can give you a chance to reassess and move in a more satisfying career direction.
 
The best way to deal with the massive rate of change is to prepare for it. Stay visible and be adaptable. That means networking outside as well as inside your organization. Being part of a good network means you'll be more likely to hear about potential changes "through the grapevine," so you can think about what impact the changes might have on you and plan your response.
 
Since you'll be better known, you are more likely to be asked to provide input before any changes are made. And, in a worst-case scenario, you'll have the contacts you'll need to help you land a new job quickly.
 
Marsha's Value Advantage Quick Tip
 
Create a Culture of Creativity - Further differentiating your product or service from the price of everyone else's allows you to see many things about who you are and what you deliver. For example, if people look to you as a source to trust and then you drop your price, how can people really trust what you're providing? But when you focus your client's attention on the benefits of working with your organization, you remove price as the deciding factor. You begin to appeal to the customer's real needs and wants, but you have to find out what those are first.
 
Free Newsletter for Your Colleagues
 
Marsha LindquistRecommend this newsletter to others who may be interested in good business tips and answers.  Or simply forward it to a friend!  They can register as a regular email newsletter subscriber by emailing me at Marsha@marshalindquist.com or by going to http://www.marshalindquist.com
   
Marsha Lindquist | 4361 E. Montgomery Road | Cave Creek | AZ | 85331