|
| Transforming
Organizations to Achieve Breakthrough Results
with the Value Advantage™ | |
|
|
|
|
Personal
Note
You've seen the CD and books in just about
every store you go into. "The Secret" is no
secret anymore, unless you just arrived on the
planet or have been away discovering whale blubber
in Antarctica. Some of my colleagues have
criticized the premise behind "The Secret" but
most of my friends own it and watch it at least
once a week. I do.
The principle concept is the law of
attraction. That you attract into your life
what you think and feel. If you apply this
to your life and business you get exactly what you
think about. Some think this is hog wash and
others believe and buy into the wide appeal.
Some people even take it so far as to avoid the
newspaper with ideas that the bad news will
infiltrate your thinking and you will attract more
bad news and so on. I just avoid bad
news.
For me it makes sense that if you believe and
think of good things, in general, you will have
good things happen in your life. And I, too,
believe that when you gather positive, like minded
people together (this is part of the law as well)
then you are raising up the entire group to a
higher good. Your collective consciousness
has a way of influencing one another.
So whether it's right or wrong isn't the
issue, folks. What's wrong with thinking
great thoughts, anyway? It just might help
your bottom line. It might help your
health. It even might help your
relationships. Give it a try. Call
me. We'll talk about how it's helped our
bottom line.
Marsha Lindquist
480-473-9977 | |
Want New Business? Get a
Strategy that Goes All the Way!
When most professionals
think about getting new business, they think about
brand new markets to penetrate and focus on, or
launching new initiatives to appeal to a new
crowd. They attempt to identify potential
customers they have ignored or those who have not
been apparent to them in the past. They look for
the new and different-for the proverbial "shiny
penny."
What these people
fail to realize, though, is that getting new
business is not about veering off into a new
market or following the hot new trend. Rather,
it's about looking at the big picture of your
business and having a strategy that penetrates all
the markets that make sense for you. That's when
you have a strategy that "goes all the way."
As you identify the
new business you want to capture, keep the
following three guidelines in mind:
Full
Story |
Resistance is
Futile
Resistance to workplace change is natural,
but left unchecked it can destroy your career, to
say nothing of your health and personal life. How
can you cope with all this change without letting
it eat away at you?
Recognize change for what it is. Accept that
you will respond emotionally to change at first.
Everybody does. Give yourself time to cool down
before reacting. Once you get your emotions under
control, you need to hunt for the silver lining.
If you dig deep enough, most change will offer
opportunities as well as threats. Even losing your
job can give you a chance to reassess and move in
a more satisfying career direction.
The best way to deal with the massive rate of
change is to prepare for it. Stay visible and be
adaptable. That means networking outside as well
as inside your organization. Being part of a good
network means you'll be more likely to hear about
potential changes "through the grapevine," so you
can think about what impact the changes might have
on you and plan your response.
Since you'll be better known, you are more
likely to be asked to provide input before any
changes are made. And, in a worst-case scenario,
you'll have the contacts you'll need to help you
land a new job
quickly. |
| Marsha's Value Advantage Quick
Tip
Create a Culture of
Creativity - Further differentiating your
product or service from the price of everyone
else's allows you to see many things about who you
are and what you deliver. For example, if people
look to you as a source to trust and then you drop
your price, how can people really trust what
you're providing? But when you focus your client's
attention on the benefits of working with your
organization, you remove price as the deciding
factor. You begin to appeal to the customer's real
needs and wants, but you have to find out what
those are first.
|
| Free Newsletter for Your Colleagues
Recommend this newsletter to others
who may be interested in good business tips and
answers. Or simply forward it to a
friend! They can register as a regular email
newsletter subscriber by emailing me at
Marsha@marshalindquist.com or by going to http://www.marshalindquist.com | |
| |
|
Marsha Lindquist |
4361 E. Montgomery Road | Cave Creek | AZ |
85331
| | |