Straight Business Talk 
 
Transforming Organizations to Achieve Breakthrough Results
with the Value Advantage
Volume 5-4 May 3, 2007
In This Issue
Personal Note
Creating Passionate Clients
Negotiations: Connect and Communicate
Value Advantage Quick Tip
Events
Marsha LindquistPersonal Note
 

 

You have to love the art of practice. People who want to excel at their life's work, their hobby, or their favorite sport practice what they do and it looks like a ballet. Effortless. Makes me think a great deal about that "ah ha" moment I had this spring.

It's wonderful to live in the Phoenix area, particularly in the spring. Yes, the flowers are blooming all around us, the weather is spectacular, the snowbirds have gone home for the year, and - there is Spring Training. Most of the Cactus League teams have their Spring Training games right here in Phoenix and we have been fortunate to be able to attend both this year and last year. Many of my friends and family know that I love baseball (yes, I grew up with baseball in New York). The game is gentle, you can watch the game (and the people) and get to see some of the up and coming players hone their skills, and you even watch some of the professionals mess up too.

What I love most about Spring Training is this is the place where the players "work it out". They get the kinks out of their batting. They work into a new rhythm of playing together with people they don't know much about (and some they do). They develop a certain personal flair to their throwing that makes you just sit in awe. They practice. It made me wonder if practice was really to make it effortless or was it for the enjoyment of it all. Then I realized that it doesn't matter which one it is, both are worth the journey.

When you are "working it out" in your practice, whether it's piano lessons, golf swing or preparing for that presentation to the new client, do you enjoy the journey? Are you looking to make it perfect or just effortless - like a well rehearsed ballet? My suggestion: aim for the enjoyment and the ease of wearing it like a second skin. Don't just write your elevator speech - practice it until it is natural. Don't just put your goals in your strategic plan, practice making them a part of your entire fabric - like a ballet. If it's difficult, call me. I'll make it easier.

PS. The games were terrific and graceful.

Marsha Lindquist
480-473-9977
 
Creating Passionate Clients: Grow Your Business with Relationship Marketing
 

Everyone wants powerful word-of-mouth advertising for their business. When your satisfied clients refer new business to you because you've done your job and done it well, you increase your revenue and need to spend less time and money on marketing and advertising. Does it get any better? Well, yes it could!

In addition to sending you referral business for new clients, your current clients should be cultivated for their repeat business. Relationship marketing is the practice of using the positive feelings of your existing clients to generate more work for yourself, perhaps in new areas as you expand your offerings.

 
Negotiations: Connect and Communicate
 

Many negotiations collapse because people fail to connect and communicate. Communication requires listening and patience. Connecting means you work to find common ground and have the same overarching goal: to come to a mutually agreeable conclusion. When you take a position which closes you to the opposing viewpoint or leaves little room for changes to your position, you may win a point but it will likely lead to a less desirable conclusion.

When you can view the other party as a colleague, you gain tremendous ground. It is likely you will meet that person again and need their cooperation. This will put a much different perspective on your communication and connectivity.  

 
Marsha's Value Advantage Quick Tip
 
You Can't Get No Satisfaction - Have you ever had the client that just cannot be satisfied no matter what you do? When you get one of these-and you will someday-be sure to have a ready list of people who you think would deserve such good organization. Refer them, then extract yourself. There is no sense in spending quality effort on clients who don't appreciate what you deliver. Move on.
 
Events
 
Be sure to check out our new website www.EntrepreneurJumpStart.com for information on upcoming free teleseminars and our Entrepreneur Jumpstart 3-day event for business owners.
 
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Marsha LindquistRecommend this newsletter to others who may be interested in good business tips and answers.  Or simply forward it to a friend!  They can register as a regular email newsletter subscriber by emailing me at Marsha@marshalindquist.com or by going to http://www.marshalindquist.com
Marsha Lindquist | 4361 E. Montgomery Road | Cave Creek | AZ | 85331